Cosmic ↔ Social · Venture / Platform

Token Fest

2017–2019 · California

Token Fest

A premier blockchain conference produced at the peak of the initial cryptocurrency boom: over 6,000 delegates globally, 150+ speakers across multiple stages, $2 million+ generated in its first year — event production as participatory platform, deriving its value from the network effects of the participants themselves. The pitch-as-performance lineage that runs from Kitty Kitty Wi-Fi through MegaBots arrives here at industrial scale: the conference stage as the medium.

The work's material is assembly itself. A conference does not represent a community; for the duration of the event it is one, convened into a single room and made briefly visible to itself. Token Fest treats that convening as the artwork — the program, the stages, and the floor are the composition, and the delegates are both audience and medium.

Token Fest San Francisco — dance recap.
Token Fest Boston — event recap.

Gallery

Palace of Fine Arts — Token Fest San Francisco venue.
Palace of Fine Arts — Token Fest San Francisco venue.
Palace of Fine Arts grounds — Innovation Hangar.
Palace of Fine Arts grounds — Innovation Hangar.
Marching band parading the expo floor.
Marching band parading the expo floor.
Stilt walkers on the show floor.
Stilt walkers on the show floor.
Stilt performers under the Token Fest archway.
Stilt performers under the Token Fest archway.
Keynote, main stage.
Keynote, main stage.
Token Fest — March 15–16, 2018, Palace of Fine Arts Theatre, San Francisco.
Token Fest — March 15–16, 2018, Palace of Fine Arts Theatre, San Francisco.
Opening remarks — San Francisco, March 15 & 16.
Opening remarks — San Francisco, March 15 & 16.
Mid-keynote — San Francisco.
Mid-keynote — San Francisco.
Stage wide — Token Fest mark and triangle backdrop.
Stage wide — Token Fest mark and triangle backdrop.
Sponsor thank-you wall — main stage.
Sponsor thank-you wall — main stage.
“Exponential Convergence” — keynote slide.
“Exponential Convergence” — keynote slide.
Solo talk under the Token Fest mark.
Solo talk under the Token Fest mark.
Calling out from the stage.
Calling out from the stage.
Mid-keynote.
Mid-keynote.
Panel conversation.
Panel conversation.
Marching band on the main stage.
Marching band on the main stage.

Lineage — Allan Kaprow's Happenings, which dissolved the line between performance and gathering, and Nicolas Bourriaud's relational aesthetics (1998), which located the artwork in the social relations a situation produces rather than in any object. The conference-as-medium also inherits from the World's Fair and the trade show treated as readymade — the appropriation of a commercial format as an aesthetic and social structure, in the spirit of institutional critique.

Built with multiple stages, 150+ speakers, 6,000+ delegates, a sponsorship and exhibition floor, and the network effects of the assembled crowd.